What is SEO?
SEO is an abbreviation of search engine optimization. It may be a set of guidelines which will be followed by website owners to optimize their websites and so improve their search engine rankings. We can also say that SEO is:
“The procedure of refining the prominence of a website or a web page in a search engine’s organic results”
Moreover, it’s a good technique to increase the standard of your site by creating it user- friendly, faster and easier to direct. Among all the search engines such as Yahoo, Bing, Google, Baidu, and many others, SEO is intensive in optimizing content for Google.
Why is SEO important?
SEO is more important than any other marketing technique. If you want to grow your business then it is very important to improve the visibility of your website on the Google results. Search engine optimization is vital because of many reasons:
- Whenever users search for something on Google they are more likely to click on the first five search results. So to gain visitors on your website your website should be shown on the first SERP of Google.
- It makes your site user-friendly and improves the user experience.
- SEO is significant for the smooth running of a big site. It helps in increasing your search engine organic traffic.
How SEO Works?
Maximum numbers of the individuals are not aware of exactly how SEO works. So now we will tell you that how SEO works. When a user searches one thing on Google, Yahoo or Bing the outcomes that he or she is offered with might be a sequence of internet sites that are related to the question. For example, when a user searches for ‘pizza recipe’, the upper results are the ones that are using the best SEO practices.
There are two main categories of SEO such as on-page SEO and off-page SEO.
On-page SEO: In on-page seo, you mainly work on the content of the site and other elements that are found on the website. With the help of on-page seo, the search engine crawler gets to know and understands what the website is all about or what the context of the website is. In on-page SEO you work on the structure of the website, keywords, Meta tags, Meta description, title, image optimizations, and headings.
Off-page SEO: Off-page SEO is usually recognized as link building, but it is an appropriate technique to promote a website includes much more approaches and practices than building links. Off-page SEO is different from on-page SEO but both are equally important for SEO.
What elements affect SEO?
Some of the factors that affect SEO are:
- Domain Authority
- A quantity of Outbound and Inbound links
- Speed of website
- Responsive site and clean design
- Structure of URL
“Good content is the most significant factor of success with or without SEO”
It should be clear to everyone that if you don’t have good and unique content then your website cannot get ranked in Google search results.
So, in this article, we discussed what is SEO and how it works? SEO is an endless process. Keep an in-depth eye on your competitors, and you’ll positively reach search results. With this material, now you must have an improved understanding of how SEO works.